This streamer beat Netflix to change into the primary to make use of all-Dolby image and sound

In what’s being described as a primary for the streaming business as a complete, NBCUNnversal’s Peacock is ready to undertake Dolby’s complete suite of superior audiovisual applied sciences onto its video platform, together with Dolby Imaginative and prescient for improved excessive dynamic vary (HDR) image high quality and Dolby Atmos for extra immersive soundscapes.

The announcement comes out of CES 2026, which is a serious know-how commerce present at present going down in Las Vegas, Nevada. The joint initiative between the 2 firms will first see Imaginative and prescient and Atmos help built-in into upcoming stay sporting occasions together with NFL, NBA, and Premier League content material, with a rollout slated to happen “later this 12 months.”

“Peacock is elevating the bar for what streaming leisure could be with Dolby,” says John Couling, senior vice chairman of leisure at Dolby Laboratories. “This partnership displays our imaginative and prescient to push the boundaries of stay sports activities and leisure, delivering experiences that really stand aside. With Dolby, Peacock stands because the premier vacation spot for viewers who count on nothing lower than distinctive leisure at house.”

Dolby Imaginative and prescient is a proprietary HDR format that improves the brightness and colour ranges of video, leading to a extra real looking, vibrant, and moodier image. Not like the extra frequent HDR10 commonplace, Dolby Imaginative and prescient makes scene-by-scene changes and helps extra colours. Dolby Atmos, in the meantime, is a sound know-how that creates a 3D surround sound effect for extra immersive audio, working by way of an object-based audio system reasonably than the extra typical channel-based system of different options. Each Imaginative and prescient and Atmos require a paid license to implement it into services and products.

Dolby’s next-gen applied sciences are additionally coming to Peakcock

Each Dolby Imaginative and prescient 2 and AC-4 will arrive on the streamer someday down the highway

Credit score: Pocket-lint / Dolby

Along with its embrace of each Dolby Imaginative and prescient and Atmos, the Peacock streaming service can also be set to undertake Dolby’s next-generation video and sound applied sciences as soon as they change into out there later this 12 months. Particularly, Dolby Vision 2 and the AC-4 audio codec will make their solution to the platform, although there isn’t any phrase on what proportion of content material will help these new applied sciences on the time of launch, or whether or not there might be any strings hooked up.

Dolby Vision 2 was announced again in September of final 12 months, touting a redesigned picture engine, content material intelligence instruments, Genuine Movement, and different enhancements inside its specification. On the time of writing, there are not any commercially out there Imaginative and prescient 2 merchandise available on the market, neither is there any Imaginative and prescient 2 content material out there to stream or buy. The primary Imaginative and prescient 2-capable TVs are anticipated to ship someday in 2026.

AC-4 is a brand new Dolby-created audio codac that goals to enhance sound high quality by carrying channel and object-based programming, personalised audio streams, and help for dialogue enhancement. Notably, AC-4 reduces bandwidth by way of its extra environment friendly compression system, which could show helpful within the internet-based streaming house. AC-4 is within the technique of being adopted by {hardware} makers, processor designers, and others throughout the business, although it hasn’t but launched in earnest.

For sports activities followers specifically, Peacock’s adoption of those varied Dolby image and sound applied sciences is bound to be a welcome addition, assuming execution and deployment are executed properly. If all goes as deliberate, the tip end result must be higher true-to-life visuals, brighter imagery, easier-to-hear dialog, and extra atmospheric soundscapes throughout the board. On the flip facet, it is attainable that bandwidth-conscious content material compression will dull the effects of those Dolby additions as soon as added in, each metaphorically and actually.