Perplexity is constructing a browser partially to gather buyer knowledge for focused advertisements

AI firm Perplexity in February that it was constructing its personal browser known as Comet. In a latest with the TBPN podcast, CEO Aravind Srinivas gave some perception as to why the enterprise gave the impression to be branching out from its synthetic intelligence focus: It is to gather person knowledge and promote them focused ads.

“That’s form of one of many different causes we needed to construct a browser, is we wish to get knowledge even exterior the app to raised perceive you,” he stated. “We plan to make use of all of the context to construct a greater person profile and, perhaps you realize, via our uncover feed we may present some advertisements there.”

If that each one sounds acquainted, it could possibly be develop into Google’s Chrome browser has taken an identical method. In truth, Comet is constructed on Chromium, the open-source browser base from Google. That is to not say Perplexity would not take the prospect to go straight to the supply and purchase Chrome within the aftermath of Google’s latest relating to on-line search. Within the ongoing hearings about Google and its , Chief Enterprise Officer Dmitry Shevelenko he thought Perplexity would have the ability to proceed working the browser at its present scale. Unsurprisingly, he wasn’t too eager on OpenAI the property.

This text initially appeared on Engadget at https://www.engadget.com/ai/perplexity-is-building-a-browser-in-part-to-collect-customer-data-for-targeted-ads-230132091.html?src=rss

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