How one can watch Samsung’s ‘First Look’ CES 2026 presentation on Sunday

Samsung is arguably the 800-pound gorilla of CES, with a full spectrum of merchandise that vary from telephones and computer systems to fridges, AI assistants and rolling robots. However for CES 2026, the corporate is switching issues up a bit: As an alternative of its longtime noon Monday press convention, the Korean large will take the lead of the present with a Sunday night time presentation.

Over the previous few weeks, Samsung has been dropping hints about what’s on the agenda, however what we’re actually hoping to see is an replace on the Ballie robot — a star of earlier CES displays that ostensibly missed its beforehand promised 2025 release date.

How one can watch Samsung’s “The First Look” presentation at CES 2026

The occasion will stream stay from the Wynn Lodge in Las Vegas on Sunday, January 4 at 10PM ET. There are a number of methods to tune in: you possibly can watch through the Samsung Newsroom, Samsung Electronics’ official YouTube channel or through Samsung TV Plus. (We’ll embed the stream right here as soon as it seems on the channel.)

What to anticipate from Samsung at CES 2026

Keynote speaker TM Roh, the CEO of Samsung’s Machine eXperience (DX) Division, will talk about the corporate’s plans for the brand new yr and past, which is able to (in fact) embody “new AI-driven buyer experiences,” the corporate said in a press release. As well as, we’ll hear from the President and Head of the Visible Show Enterprise, SW Yong and Government Vice President and Head of Digital Home equipment Enterprise, Cheolgi Kim. These two will “share their respective enterprise instructions for the upcoming yr.”

However should you’re in search of extra specifics, Samsung is following its “Creation calendar” strategy to early CES bulletins, with new press releases dropping almost on daily basis. Up to now, we all know that — like rivals LG and Hisense — the corporate can be providing particulars on a line of micro RGB TVs (replete with confirmed display screen sizes of 55 to 115 inches). Additionally confirmed: a full line of home equipment infused with what Samsung calls Bespoke AI. Samsung will even show its two latest audio system, Music Studio 5 and 7, at CES this yr. Moreover, it’s going to debut its newest Freestyle+ portable projector.

Simply earlier than the vacations, Samsung additionally unveiled a slew of latest gaming displays, however most spectacular is the Odyssey gaming monitor. It boasts a 32-inch 6K display screen and has glasses-free 3D. It is possible we might see this at CES, together with different fashions just like the 27-inch Odyssey G6 and the Odyssey G8 fashions.

Samsung will possible proceed to map out its CES plans in larger element because the January 4 occasion approaches, so we’ll maintain updating this story because it does.