Apple is contemplating including AI serps to Safari

AI companies like Perplexity or OpenAI’s SearchGPT could possibly be search engine choices in a future model of Safari, Bloomberg reports. The tentative plans have been shared by Eddy Cue, Apple’s senior vp of companies, whereas on the stand for Google’s ongoing search antitrust case. Cue was referred to as to testify due to the deal Google and Apple have to keep Google Search as the default search engine on the iPhone.

Cue claims Apple has mentioned a potential Safari-integration with Perplexity, however did not share any definitive plans throughout his testimony. It is clear that he believes AI assistants will inevitably supplant conventional serps, although. “Previous to AI, my feeling round this was, not one of the others have been legitimate selections,” Cue mentioned. “I believe in the present day there may be a lot higher potential as a result of there are new entrants attacking the issue otherwise.”

No matter AI search Apple in the end provides possible will not be the default at first, in keeping with Cue, however “there’s sufficient cash now, sufficient giant gamers, that I don’t see the way it doesn’t occur.” There’s some proof to again up the concept issues are altering, too. According to The Verge, Cue shared that the variety of Google searches in Safari fell for the primary time final month, one thing “that has by no means occurred in 22 years.” It is solely potential these lacking searches went to ChatGPT or Gemini.

Google pays Apple $18 billion or extra a yr to maintain Google Search because the default, probably on prime of other financial incentives. Cue’s threading a really nice needle acknowledging the recognition of AI with out suggesting that Google’s offers have gotten in the way in which of different search choices rising. Clearly, each firms would really like their mutually useful relationship to remain the identical.

After all, Apple’s additionally had its personal public points with AI in the previous couple of months. After presenting huge plans for the way Apple Intelligence would work in 2024, Apple needed to delay its updated Siri, the centerpiece of its pitch, till later this yr. The corporate in the end made the choice to work with third-party AI fashions as a result of its methods weren’t as much as snuff. That change could possibly be how conversations about including AI serps to Safari happened within the first place.

This text initially appeared on Engadget at https://www.engadget.com/ai/apple-is-considering-adding-ai-search-engines-to-safari-180502229.html?src=rss

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